Buyer intent
Find the difference between activity and commercial interest.
Buyer intent is the interpretation of behavior and context that helps a team decide which accounts deserve attention now.
What is buyer intent?
Buyer intent is a set of signals that suggests an account may be researching, evaluating, or preparing for a commercial decision. A single click is not proof; patterns and context matter.
- Behavior over isolated events
- Fit alongside interest
- Timing and buying stage
Make intent useful to the revenue team
The practical outcome is a clearer handoff into CRM context, routing, follow-up, and revenue operations—not another disconnected dashboard.
- Review high-signal accounts
- Coordinate sales action
- Learn from outcomes
Frequently asked questions
Does an intent score guarantee a buyer is ready?
No. An intent score is a prioritization signal, not a guaranteed buying decision. Teams should combine it with fit, context, and human judgment.