IRIS · visitor intent intelligence
See when website activity becomes a revenue signal.
IRIS is Ivorycom’s visitor intelligence concept for turning meaningful website behavior into privacy-conscious context for marketing and sales teams.
Website analytics tell you what happened
Page views and sessions are useful inputs, but revenue teams also need to understand patterns, fit, timing, and the right follow-up context.
- Behavioral signals
- Company and visitor context where available
- Buying-stage interpretation
Useful context without overclaiming identity
Visitor intelligence should not imply that every anonymous person can be personally identified. IRIS is described around signals and company context, with privacy-conscious language.
- Anonymous visitor signals
- Company-level context where available
- Lead, fit, and intent scoring
Frequently asked questions
What does IRIS do?
IRIS is Ivorycom’s visitor intent intelligence concept. It focuses on interpreting website behavior and related signals for revenue teams, without promising personal identification of anonymous visitors.