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Category names move faster than the practices behind them. These pieces take one comparison at a time and work through what genuinely differs, what is marketing, and what it changes for a team on Monday morning.
Comparison
Almost every CRM now claims AI. The claim is easy to make and hard to evaluate, because the interesting difference is not a feature list — it is which work the software will do when nobody is looking at it.
Comparison
Web analytics is very good at the question it was built for. The trouble starts when a revenue team asks it a different one — not how the channel performed last month, but which company is worth a call this afternoon.
Definition
Every CRM vendor now has an AI page, which makes the category name almost useless as a filter. A definition is only worth having if it can be applied in a thirty-minute demo, so this one is built out of things you can watch happen.
Definition
The phrase invites an unhelpful argument about whether software can sell. A more useful reading is narrower: autonomous revenue describes how much of the execution between a signal and an outcome happens without a person initiating it — which is a spectrum, and a measurable one.
Definition
Almost everyone who reaches a B2B website leaves without identifying themselves. Visitor intent is the practice of reading what those sessions imply — which is genuinely useful and routinely oversold, usually in the same sentence.
Comparison
Both do work without a person. The difference is when the path was chosen — at design time by a human, or at run time by the system — and almost every practical consequence, including how each one fails, follows from that.
Framework
This gets debated as a philosophical question and decided as a configuration default, which is the worst of both. It is answerable, and the answer comes from sorting actions by consequence rather than by how impressive they are.
Definition
A commercial CRM assumes you find a buyer, qualify them and negotiate. Federal contracting inverts almost every part of that: the requirement is published, the process is defined in regulation, and the decisive work happens months before anything is competed.
Three threads, chosen because they are where teams most often buy the wrong thing: the difference between a CRM that stores and one that interprets, the difference between measuring traffic and reading intent, and the operational question of how much execution you are willing to delegate to software.
The comparisons in these pieces are easiest to judge against data you already have opinions about.
